SEO Services for Therapists: Get Clients on Repeat from Google
Fill Your Caseload With Your best Clients
- Increase Rankings or Money Back (90 days)
- SEO Strategies Specific to Your Niche
- Essential Website Optimizations
- Fast-Respond Times
- Monthly SEO Meetings
Private Practice & Group Practice SEO Agency
Getting More Clients Shouldn't Feel Like Pulling Teeth
Yet for many therapists and counselors, attracting the right people to your practice can seem like mission impossible — especially when you’re busy helping the clients you already have.
Here’s the truth: Just because SEO hasn’t worked for you yet doesn’t mean it won’t. Here’s are some good indicators that SEO is for you:
- You have ambitious growth goals
- You're tired of networking
- You're private pay
- You're a group practice trying to fill multiple caseloads
- You have special products you'd like to sell like books
Why You Want a Therapist SEO Agency to Take Charge
There are a lot of SEO agencies out there – not all of them are committed to helping therapists thrive or understand the nuances of your industry. Here’s how we’re different at Private Practice SEO:
We speak your language
One does not “cure” anxiety. We support you on your healing journey.
We practice empathy-filled writing
When we write website content, we are aware that potential clients are often scared, overwhelmed, or vulnerable. We make sure blogs and pages focus on making connections and not just getting clicks.
We get HIPAA and privacy concerns.
We know why therapists don’t want pop-ups, chat bots, or aggressive tracking tools. We keep things respectful.
We Don't Push Review Campaigns
Although getting reviews is what Google rewards, we find solutions to getting genuine reviews that don’t force an awkward interaction or risk your practice getting a HIPPA violation.
We know how to rank therapy keywords
We have a track-record of ranking therapy keywords and understand how potential clients are searching nowadays.
We understand seasonal trends
Big uptick in January? And June too? We know that and plan content calendars accordingly.
We make SEO feel manageable
Most therapists don’t want to learn algorithms or write weekly blog posts. We break it down into simple, stress-free steps.
We have a special place in our hearts for therapists
Helping you find your ideal clients through Google isn’t just something we do for money, helping others get the mental health they need is a core value we share.
Top Reasons Your Website Isn't Bringing in Enough Clients
Content over 3,000 words wins 3x more traffic than average-length content of 1.4k words. They also win 4x more shares and 3.5x more backlinks.
Your Content
Quality SEO Content is one of Google top 3 rankings factors, which means that you’d better be writing content that not only your ideal client loves, but Google. And if you have to pick between the two – it’s probably better you optimize for Google. Because on average, the top organic search result receives 19x more clicks than the top paid search result.
How We Write Content
We take a targeted approach to writing content which writing more comprehensive content than your competitors (people ranking for your target keyword). Every article or service page we write also takes into consideration human psychology, helpfulness, and blogging best practices to help maximize visibility.
Poor design and content drive 38% of web visitors away.
Your Web Design
One thing Google pays attention to: If your visitors leave without spending much time on your website. In SEO, we call that “bounce”. That’s not good and Google will actually derank you if that happens too often. A recent study by Hostinger came out that poor design and content drives 28% of visitors away.
How We Design Websites
Web design and SEO are very similar disicplines. Not only will we improve the design of your website by adding high quality pages to it, but we’ll help speed up your site by optimizing big file sizes. Why does this matter? Well, slow image loading causes 39% of users to lose interest and move on. Again, you don’t want people “bouncing” from your website for SEO to work its magic.
Your Keywords
A lot of therapists don’t understand keywords. Keywords are basically data on what people are searching in search engines like Google. If a keyword is searched often then we know there is demand for that service. Too much demand and the keyword can become too competitive. It’s essential then to trust an SEO to find the very best keywords given your business goals.
How We do Keyword research
For service pages, we target keywords with commercial intent. For blog posts we target keywords with informational intent. We pick keywords that aren’t too difficult to rank for given your website’s authority but still have good search volume. It’s an iterative process that is the foundation of all successful SEO campaigns. We really don’t recommend doing this on your own unless you really know what you’re doing.
94.74% of keywords have monthly search volumes of 10 or less.
Your Rankings
There’s exponentially less clicks after position 1 on Google. Moving from position 2 to position 1 would give you 75% more clicks. The truth is SEO is a winner takes all game so if you’re not getting clicks it could mean that you’re on the cusp of victory.
How We Improve rankings
There’s different approaches given your competition, but a general rule of thumb is this:
- First improve the content for relevancy of the search by adding relevant sections of content
- Find internal linking opportunities to boost the page’s authority score from your blog
- Get authoritative backlinks from other bloggers in your niche to push your page past the finish line
It’s always essential to track your keyword rankings using software like Ahrefs or SEMrush.
Moving up from position 2 to position 1 generates 74.5% more clicks.
Your Google Business Profile
Nearly half of all local searches have local intent (meaning they want to work with someone nearby with an actual business address!) Therefore, it’s crucial that if you have an office, you get your GBP set up and optimized for these users.
How We Optimize your GBP
Check out our free GBP checklist available for download here. Here are some things we look for:
- Primary category targets your primary service
- Completed GBP for all fields
- Linked geo-pages to your products section
- Geo-tagged images of office space uploaded
- Local citations and backlinks to your website
46% of monthly Google searches have local intent.
42% of local searches click results on the Google Map Pack (example below.)
Your Content
Quality SEO Content is one of Google top 3 rankings factors, which means that you’d better be writing content that not only your ideal client loves, but Google. And if you have to pick between the two – it’s probably better you optimize for Google. Because on average, the top organic search result receives 19x more clicks than the top paid search result.
How We Write Content
We take a targeted approach to writing content which writing more comprehensive content than your competitors (people ranking for your target keyword). Every article or service page we write also takes into consideration human psychology, helpfulness, and blogging best practices to help maximize visibility.
Your Web Design
One thing Google pays attention to: If your visitors leave without spending much time on your website. In SEO, we call that “bounce”. That’s not good and Google will actually derank you if that happens too often. A recent study by Hostinger came out that poor design and content drives 28% of visitors away.
How We Design Websites
Web design and SEO are very similar disicplines. Not only will we improve the design of your website by adding high quality pages to it, but we’ll help speed up your site by optimizing big file sizes. Why does this matter? Well, slow image loading causes 39% of users to lose interest and move on. Again, you don’t want people “bouncing” from your website for SEO to work its magic.
Your Keywords
A lot of therapists don’t understand keywords. Keywords are basically data on what people are searching in search engines like Google. If a keyword is searched often then we know there is demand for that service. Too much demand and the keyword can become too competitive. It’s essential then to trust an SEO to find the very best keywords given your business goals.
How We do Keyword research
For service pages, we target keywords with commercial intent. For blog posts we target keywords with informational intent. We pick keywords that aren’t too difficult to rank for given your website’s authority but still have good search volume. It’s an iterative process that is the foundation of all successful SEO campaigns. We really don’t recommend doing this on your own unless you really know what you’re doing.
Your Rankings
There’s exponentially less clicks after position 1 on Google. Moving from position 2 to position 1 would give you 75% more clicks. The truth is SEO is a winner takes all game so if you’re not getting clicks it could mean that you’re on the cusp of victory.
How We Improve rankings
There’s different approaches given your competition, but a general rule of thumb is this:
- First improve the content for relevancy of the search by adding relevant sections of content
- Find internal linking opportunities to boost the page’s authority score from your blog
- Get authoritative backlinks from other bloggers in your niche to push your page past the finish line
It’s always essential to track your keyword rankings using software like Ahrefs or SEMrush.
Your Google Business Profile
Nearly half of all local searches have local intent (meaning they want to work with someone nearby with an actual business address!) Therefore, it’s crucial that if you have an office, you get your GBP set up and optimized for these users.
How We Optimize your GBP
Check out our free GBP checklist available for download here. Here are some things we look for:
- Primary category targets your primary service
- Completed GBP for all fields
- Linked geo-pages to your products section
- Geo-tagged images of office space uploaded
- Local citations and backlinks to your website
SEO Connects the Dots
Between your ideal client and your therapy service
When done right, SEO doesn’t just bring any traffic — it brings the right people to your practice website, people searching for your services at this very moment. Here’s what effective SEO can do for therapists and group practices:
- Connect with clients who need your specific expertise
- Build trust before the first session with info on your website
- Fill your practice with less effort as leads come through
- Reduce your dependence on referrals and directories
- Create a sustainable client acquisition channel
- Strengthen your professional reputation with an elevated online presence
What Other Therapists Say
Learn how therapist grew organic traffic by 4,000% in six months
$500
per month
Starter SEO
For therapists who are just getting started and want a solid foundation.
- One SEO-optimized service page or blog per month
- 1 local SEO blog per month
- Google Business Profile optimization
- Basic site speed and technical SEO cleanup
- Monthly performance summary (traffic, rankings, top pages)
- 1 target location + 1 target specialty
Best for therapists who want a slow and steady path to better visibility.
$1,000
Per Month
Growth SEO
For growing practices ready to attract more clients online.
- Two SEO-optimized pages or blog posts per month
- Two local SEO blogs per month
- Google Business Profile content updates + post strategy
- On-page SEO for existing pages (meta descriptions, headers, etc.)
- Backlink outreach to relevant therapy directories
- Keyword research tailored to location and specialties
- Monthly traffic & ranking insights with suggestions
- 2 locations or services
Best for therapists with some traction who want consistent lead flow.
$2,500
Per Month
Accelerator SEO
For therapists who want a high-converting, SEO-optimized website built for growth.
- Four SEO pages or blog posts per month
- Four local SEO blogs per month
- Monthly backlink outreach (2–3 links/month)
- Full content planning and topic research
- Competitor keyword tracking
- Monthly strategy call (30 min)
- Covers up to 3 service areas or specialties
Best for established practices or those in competitive areas.
Included in Every SEO Plan
Mobile-Responsive Design: Keyword Research into blogs posts, service pages related to your niche expetise
Website Optimizations: Cleaning up your website’s code so that Google can understand your website’s content better
User-Friendly Pages:
Create user-friendly pages that enhance your client’s journey through your website, from awareness to conversion
Monthly Reporting:
No-jargon reports every month that let you know how your website is improving month-to-month
90-day Guarantee:
If you don’t see increased visibility in 90 days, we’ll refund you your money back no questions asked
SEO Success Story
CBT Clinic Case Study
We worked with a CBT clinic in Colorado Springs that had very little SEO traffic. In 6 moths through our Accelerator SEO package, we ranked them for over 2,000 keywords on page 1. Here’s an overview of our time together:
Challenges
- Limited online visibility despite offering excellent services
- Competitive therapy market with established competitors
- Needed to highlight their unique therapeutic approaches
- Wanted sustainable growth without relying on paid advertising
Strategy
- Comprehensive technical SEO audit and optimization
- Development of specialized content targeting their core service areas
- Strategic keyword research focusing on high-intent therapy searches
- Local SEO optimization to capture nearby clients
- Authoritative content creation to establish expertise
Result
- From 800 page views per month to 7,500+ targeting keywords in their niche of CBT at a national and local level
- Over 1,000% growth in organic search traffic — going from 400 searches per month to over 5,000
- 2,500 keywords ranking in Google with 200 in the top 3 positions
- Approximately $5,000 in equivalent traffic value — which means if they had paid for ads
- Substantial increase in qualified client inquiries and conversions
Results Matter to Us
We are invested in your growth so much so that we offer a 90 day return policy. If you don’t have improved visibility, we’ll return every dollar back to your account.
Quality Work
Every design change we make and piece of content we produce is ran by you with as much involvement as you’d like. We stand by quality work, which is essential for reaching your ideal client.
Transparent Communication
We are quick to respond to emails and prioritize you as a valued client with each interaction. In monthly meetings, we explain what your reports mean for your campaign and how that’s impacting your overall growth.
Monthly Meetings
Every month, we’ll review your SEO performance and identify areas for improvement. This will include things like improved rankings, clicks, conversions, and overall visibility on search engines like Google and Bing.
How to Get Started
If you’re a private practice or group practice owner interested in getting more clients through Google, then we are the agency for you. Here’s how to get started:
See if We're a Good Fit
This initial call is just a short 20 minute call to see whether our agency can truly help you – that’s it. We’d like to learn a bit about you and why you think you need SEO.
Send Proposal
If we’re a good fit, we’ll schedule a proposal call and send you the details of the contract in advance. When it comes time for our call, we can answer any additional questions you might have.
Begin Services
After signing, we’ll begin optimizing your website so you can start getting more of you best-fit clients!
Let's Turn Your Therapy Website Into a Lead-Generating Machine
Reach Out for a Free Quote Today
Let us take away the headache and sleepless nights wondering when your website is going to generate your next lead. We’ll elevate your online presence as we have for other therapists before you. Reach out for a free quote today.
Frequently Asked Questions
While some improvements happen quickly, SEO typically takes 3-6 months to show significant results. Mental health is a competitive field, but the good news is that once you establish authority, it tends to be stable and long-lasting.
The SEO timeline generally follows this pattern:
- Month 1: Implementation of technical fixes and on-page optimization
- Months 2-3: Google begins recognizing site improvements; slight ranking increases
- Months 4-6: More substantial ranking improvements and traffic increases
- Months 6-12: Continued growth and expansion to more competitive keywords
- Beyond Year 1: Maintenance and expansion of your digital authority
The exact timeline depends on your market competitiveness, starting point, and the scope of our SEO activities.
No. While your input on clinical topics is valuable, our team handles content creation. We’ll interview you to capture your voice and approach, then do the heavy lifting of writing and optimization.
Our process typically involves:
- Initial interview to understand your approach and specialties
- Development of content outlines for your review
- Creation of draft content by our health-focused writers
- Your review for clinical accuracy
- Finalization and optimization for SEO
- Publication and promotion
This collaborative approach ensures content is both clinically sound and optimized for search engines.
Absolutely! We regularly collaborate with web designers, practice management systems, and marketing teams. We’ll make sure everyone’s working together toward your growth goals.
Our collaborative approach includes:
- Clear communication about SEO requirements
- Technical recommendations that respect design integrity
- Content strategies that align with your brand guidelines
- Coordination of implementation tasks
- Regular updates to all stakeholders
This team approach ensures you get the best of both worlds: beautiful design and effective SEO.
Competition makes strategy even more important. We’ll identify specific niches and opportunities where you can stand out, even in crowded markets like New York or Los Angeles.
Our approach to competitive markets includes:
- More granular specialization targeting
- Focus on neighborhood-specific strategies
- Development of deep content in underserved topic areas
- More aggressive link building and authority development
- Emphasis on unique practice attributes and differentiators
Even in the most competitive markets, there are always opportunities for focused, strategic SEO growth.
Paid ads (like Google Ads) deliver traffic only while you’re paying. SEO builds lasting visibility that continues working for you without ongoing ad spend. Many practices use both, with ads providing immediate visibility while SEO builds for the long term.
Key differences include:
- Longevity: SEO creates assets that continue working for years; ads stop when you stop paying
- Cost structure: SEO is an investment that appreciates; ads are an ongoing expense
- Trust factor: Many therapy seekers trust organic results more than ads
- Targeting: SEO captures people at all stages of the therapy-seeking journey; ads typically target those ready to book now
- Timeline: Ads show results immediately; SEO builds over months but provides better long-term ROI
We can help you determine the right balance between SEO and paid strategies based on your timeline and budget.
Unlike general digital marketing agencies, we specialize in healthcare and mental health marketing. This specialized focus means:
- We understand the unique ethical considerations of therapy marketing
- Our content creators are trained in mental health terminology and concepts
- We’re familiar with the specific search patterns of therapy seekers
- Our strategies respect the sensitive nature of mental health services
- We know which directories and platforms matter most for therapists
- Our case studies and experience are directly relevant to your practice
This specialized expertise allows us to achieve better results faster than agencies with less healthcare experience.
No reputable SEO company can guarantee specific rankings, as Google’s algorithms are outside our control. What we do guarantee is:
- Implementation of current best practices
- Transparent reporting on all activities and results
- Continuous optimization based on performance data
- Clear communication about progress and challenges
- Honest assessments of competitive opportunities
We focus on the metrics that truly matter: qualified traffic growth and new client inquiries, not just rankings.
We support therapists at all levels of marketing involvement. Options include:
- Full-service management: We handle everything while keeping you informed
- Collaborative approach: We implement technical aspects while guiding your content creation
- Strategic consulting: We develop the roadmap and train your team to implement
- Hybrid model: We handle complex aspects while you manage simpler tasks
Our goal is to meet you where you are and provide the level of support that works best for your practice.
