From Low Visibility to Steady Referrals for Relationship Coach in Erie, CO
Marriage Counseling SEO Case Study
Problem
Geoff is a relationship counselor of 30+ years. He provides results-focused relationship counseling in Erie, CO. After working with another SEO company years ago, his leads started to dry up and was concerned about his level of inquiries and income.
We reached out to Geoff to point out a few ways we could help him get more leads for his practice. We asked questions about how we were once successful and pin-pointed the last SEO company did local SEO but their prices were very high. We moved forward with a contract to help him get more leads by focusing on local SEO.
Client: Geoff Laughton – Your Relationship Architect
Website: yourrelationshiparchitect.com
Niche Focus: Marriage counseling & relationship counseling Northern CO
Assessment
We saw there were many keywords that Geoff could potentially rank for, including “Couples counseling Longmont, Westminster, Erie, Arvada & more. We also saw that Geoff didn’t have any dedicated service pages for these regions and his blog had been neglected for quite some time.
Strategy
The strategy to grow Geoff’s caseload:
SEO Service Pages
We created a service page for marriage counseling for 12 regions across northern Colorado including Westminster, Arvada, Longmont, Lafayette, and more. Each of these pages were SEO-optimized for local intent.
Local Citations
We noticed Geoff wasn’t on any local directories so we got his business information published on 100 of the most common directories including Yelp, Yellowbooks, and more.
Content Strategy
We published 2 blogs per month on his website focusing on how to repair relationships, marriage counseling FAQs, and more. Each of these blogs linked to key service areas.
Google Business Profile
We optimized his profile with new images, business information, FAQs, categories, services, and products Geoff offers. Finally, to get an edge on competitors, we added an address to show up more prominently in local results.
Results
Over the course of 12 months, we’ve seen Geoff rank on page 1 for “Marriage Counseling Erie”, CO, “Signs of a spiritual connection” and “Marriage counseling lafayette co” and “Signs a man is hurt emotionally” have helped him rank on page 1 in his local region across a 8 mile radius. Compared to previous year, Geoff has increased his qualified leads from 15 to 25.
Today we’re continuing to optimize his presence to rank across a larger geographic region to increase that number furthermore and build a waitlist 2 months out.
The Financial Impact
Geoff’s clients begin with a paid $199 consultation and often commit to an 8-week couples counseling package valued at $8,000. 1-2 leads per month translates into several new high-value clients, each bringing significant revenue growth. His SEO investment has paid for itself many times over.
Book a Free SEO Consultation Today
Are you a relationship coach or marriage counselor fed up with investing in SEO not but seeing results? Work with Private Practice SEO to start getting results today. We create customized strategies to rank you on page 1 so you can grow your caseloads without concern of ROI or wasting marketing dollars. Book a free consultation today!
