From New Solo Practice to Castle Rock’s Top Estate Planning Attorney
Estate Planning Attorney SEO Case Study
Problem
Nick had just designed his website, Birch Grove Legal, back in 2024 with the hopes of starting his own successful practice. His goal was to establish his online presence as the go-to estate planning attorney. The problem was he didn’t have any online visitors and no website referrals – all on-the-ground marketing for Nick in the early days.
We met to discuss how we could improve his online presence and offered different options. Nick decided to move forward with Private Practice SEO because Private Practice SEO made SEO feel more accessible and affordable than many other SEO agencies in the lawyer space.
Client: Nick – Birch Grove Legal
Website: birchgrovelegal.com
Focus: Estate Planning Attorney in Castle Rock, CO
Assessment
Right away we knew with a barebones online presence that creating consistent content would be a must. We conducted competitor research and found a treasure trove of keywords that were low difficulty with high search volume in the state of Colorado.
Nick was also hesitant about paying for the high rent in Denver, CO when he lived in Castle Rock. We advised him to create an office in Castle Rock as the competition would be much lower than Denver and is also situated in a high-income area, which is a perfect market for estate planning.
Strategy
We started improving Nick’s online presence through the following strategies:
Website Design & Service Pages
We created targeted SEO pages that would get found by Google AND convert users into clients:
- “Estate Planning Castle Rock”
- “Wyoming Trust Estate Planning”
- “Colorado Trust Attorney”
Google Business Profile Optimization
We updated his GBP title, primary category & secondary categories, business description, and services to include all potential estate planning services. We also designed photos, made weekly posts, and encouraged Nick to get reviews through following up with happy clients.
On-Page SEO
We optimized Nick’s core service pages for Estate Planning keywords including variations like Will & Trust Lawyer, Wyoming State Planning, Business Planning, and other relevant keywords. Each of these pages were written by our team and seamlessly designed to suit his online presence and branding.
Content Strategy
We created 2 high quality blogs per month for his website around topics people were actually searching including “How much does a will cost in Colorado?”, “Surviving spouse rights in Colorado”, and “If my daughter died will my son-in-law inherit my estate”. These are burning questions people have and we helped Nick show up when it mattered most.
Internal Linking
We took those blog posts and linked to relevant service pages helping draw link juice to where it mattered most – to service pages that directly sold his services in Castle Rock and Wyoming.
Results
Organic SEO
After 12 months of SEO work, we’ve helped Nick achieve an average of 350 clicks per month and about 4-5 phone calls per week and 2 lead submissions per week for estate planning services.
Nick has now seen the power of SEO and invests in other business opportunities to expand his legal services across the state of Colorado.
Local SEO
Nick is now also page 1 for “estate planning attorney” keywords in Castle Rock. Castle Rock is a high income area in Colorado so naturally many people are looking to get an estate plan from him now.
Financial Impact
Nick’s estate planning clients typically invest $1,800–$3,500 depending on their needs. With 6–7 new clients per month, SEO is now generating $12,000–$20,000 in new monthly revenue, helping him grow his firm while maintaining healthy profit margins.
Book a Free SEO Consultation Today
Are you a private practice attorney ready to get your online visibility off the ground? Work with Private Practice SEO to start getting results today. We create customized strategies to help you rank you on page 1 when people need your professional legal services the most. Book a free consultation today!
