Editorial Guidelines
At Private Practice SEO, we create content that helps therapists, doctors, and private practice owners reach more of the right people — ethically, accurately, and with care.
Our Approach
We write for humans first. Every blog post, service page, and SEO asset is designed to support our clients' values: connection, trust, and professionalism.
We don’t believe in fluff, clickbait, or AI-written spam. Our writing is informed, clean, and strategic — with a tone that reflects each client's unique voice.
Who Writes Our Content
All content is written and reviewed by our in-house team. Writers like Ryan Shah and Zack Messenger have backgrounds in medical writing, SEO, and web strategy for private practices.
When a topic requires clinical accuracy, we reference and cite reputable sources. We also encourage our clients to provide clinical oversight when needed.
Quality and Accuracy
- We use plain language that’s easy to understand
- We link to trustworthy sources when citing research or data
- We avoid making medical claims or promises we can’t stand behind
- We update content when new information becomes available
Trust Signals
We follow best practices for Google’s E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) by:
- Clearly listing our contributors and bios
- Linking back to reputable sources and organizations
- Highlighting real experience and case studies when possible
- Collaborating directly with therapists, psychologists, and licensed professionals
- Citing trusted sources such as the APA, Mayo Clinic, and peer-reviewed journals when relevant
Corrections & Feedback
If you notice an error or have feedback on any of our content, please reach out to zack@privatepracticeseo.com. We're happy to correct or update content to keep things accurate and useful.
Last Updated
March 2025
