How Jenny Built a Six-Figure Practice in 12 Months Working Only 2 Days Per Week
[Eating Disorder SEO Case Study]
The Challenge:
When we first connected with Jenny, she had already been a therapist for over 15 years.
She built her practice through referrals and networking, but she was feeling drained from family work and working with kids. She wanted to focus on what she truly loved – helping clients recover from eating disorders with her extensive experience working as an in-patient eating disorder specialist at Eating Recovery Center, Children’s Hospital Colorado, and Rosewood Ranch.
Despite her experience and passion, Jenny wasn’t showing up on Google for eating disorder therapy in Denver at all. During our consultation, we learned she was already working with another SEO company – but they were mostly handling her Google Business Profile and citations, not her website or core identity.
Her site hadn’t been redesigned in nearly 8 years, and it didn’t reflect her current passion, message, or expertise. That was a big missed opportunity that we wanted to resolve by working together..
Client: Jenny Wegner, LPC
Website: jennywegnertherapy.com
Focus: Eating Disorder Therapy in Denver
Our Assessment
We decided to start fresh with a complete redesign centered around her ideal clients – those struggling with eating disorders.
In our analysis, we found strong search potential for “Eating disorder therapist Denver” with 90/searches a month, so we made that the primary focus for her SEO campaign.
The Plan: How We Helped
Website Redesign & Branding
We created a new brand kit that reflected Jenny’s warmth, optimism, and belief in eating disorder recovery. Every page was reviewed and refined with her input, laying the foundation for lasting SEO success.
See her site here: Jennywegnertherapy.com
Google Business Profile Optimization
We noticed her profile categories didn’t match what top eating disorder clinics were using. We updated them, rewrote her description with relevant keywords, and added content about binge-eating, anorexia, and purging. Weekly GBP posts helped engage visitors and improve visibility.
On-Page SEO
We built dedicated service pages for binge-eating, anorexia, and other specific concerns, each written to connect emotionally while targeting high-value keywords. We ran the content through our on-page SEO tool which ensures it’s optimized for search.
Content Strategy
We published two new blog posts each month covering real client questions and trending topics around eating disorder recovery—content that both Google and her audience value.
Backlink Strategy
We reached out to blogs in the nutrition, fitness, and wellness spaces to secure relevant guest posts. These high-quality backlinks used the anchor text “Eating disorder therapist Denver,” strengthening her local authority and boosting rankings.
Results
From 0 Inquiries to 10 Calls/Month
After 9 months of SEO, Jenny’s site reached page 1 for “Eating Disorder Therapist Denver.”
Her visibility expanded across a 10-mile radius, and she started getting 2–3 calls or form submissions every week from clients specifically seeking eating disorder therapy. Potential clients who reach out to Jenny compliment her site and recognize her deep expertise in eating disorders.
Jenny also has a very high close rate due to her warm and compassionate approach to therapy alongside her 15+ years experience treating eating disorders.
Growing Practice to 6 Figures Working 2 Days/week
Jenny typically sees clients for about 20+ sessions at $150 per session. We’ve been able to add 10 qualified leads to her caseload every single month with SEO and seeing that number increase as months go on.
Today, Jenny works only two days a week while maintaining a healthy income with clients that she loves working with. She finally gets to focus on her ideal clients, enjoy her time at home with her family, and not stress about where her next referral will come from – or if it will be a good fit.
She doesn’t know where her future practice will take her, but she knows that she won’t have to worry about marketing her practice for a long time due to the work we’ve done together improving her online visibility.
Ready to Grow Like Jenny?
If you’ve been relying on referrals or working with an SEO company that isn’t getting you results, it’s time to take control of your online visibility.
Private Practice SEO helps therapists like Jenny build consistent, sustainable caseloads through SEO strategies that actually bring results.
Book a free SEO consultation today and start building a practice that gives you freedom, flexibility, and financial stability.
