We use Search Engine Optimization techniques to market the private practice of therapists.

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As a therapist running your private practice, you have a daunting task ahead of you. You are networking, paying bills, getting CE hours, and  -of course- providing therapy to clients. If you have been in private practice a while you may be managing other therapists. If you are just beginning your private practice you may be balancing your practice with your current job. No matter how long you’ve been in private practice you may be hearing that you should add SEO to your already sizable to-do list.

Yes, SEO should be done. No, you don’t have to do it. Not if we can help it! 

About Us

Private Practice SEO seeks to use SEO principles to market your private practice.

My name is Adam Cantrell and I am the founder of Private Practice SEO. I started Private Practice SEO for a combination of selfish and selfless reasons. The selfish ones are that I I like working in SEO, I always wanted to run my own business, and I hoped to make money. The selfless reasons are that I have personally benefited from therapy, I believe in the work therapists do, and I want to contribute to your work in a non-clinical way. The marriage of these motivations resulted in the foundation of Privae Practice SEO.

I hope you like what you see on our website. If you feel we can help you, fill out the contact form at the bottom of the page. Whether you decide to use our services or not, I wish you great success as a therapist and as a private practice owner.

-Adam Cantrell

Adam Cantrell
Adam CantrellFounder, Private Practice SEO

Marketing Your Private Practice with SEO


One of the best ways to market your private practice is through SEO. SEO stands for Search Engine Optimization. By optimizing your website you make it easier for potential clients to find you through Google or Bing. There is a lot to SEO, but Private Practice SEO focuses on three things.

The first is called “On Page Optimization.” This means your website is built in such a way that Google and Bing can read it and post it in their search results. On Page Optimization also includes putting the words people are entering into a search engine onto your website, such as “therapist in Spartanburg, SC.”

The second is called “Local SEO.” This means we will work to ensure people in your geographic area will find your practice. For example, let’s assume your practice is located in Charlotte, NC. It probably won’t help if people in San Francisco can find you practice through a search engine. It probably also won’t help if people in Asheville, NC can find your practice. In this case, we would strive to drive people from Charlotte, NC and the surrounding area to your practice’s website.

The third is called “Link Building.” This means we get pages Google and Bing trust to link to your website. It is basically a way of building credibility with search engines.

What is SEO Worth to Your Practice?

You’re not “just” a therapist. You’re also a business owner. Part of being a business owner means investing in marketing your private practice to potential clients. However, you have to know investing in your website’s SEO can bring a good return on your investment. With this in mind, we created a nifty calculator to show you the value of your website to your practice. Enter your current numbers. Then imagine your can increase web traffic 25%, 50%, 100%, or whatever you hope to accomplish. How much money will that bring your practice? After seeing the potential results, scroll down to see our prices. We believe marketing through SEO can be an excellent investment.


What Will SEO Cost?

The short answer is “it depends.”

The long answer is that you need to budget at least $100 a month. We recommend budgeting closer to $300-$500 a month. By having a larger budget you allow us to optimize more of your webpages, research more of your desired keywords, and reach out to more webmasters for more links to your website. No matter what your budget is, contact us to discuss your budget and needs. We can come up with a plan that will help you.

All of our plans are customized to the needs of our clients, which is advantage because we can fit your budget. You can change your budget by the month, if you choose to do so. At Private Practice SEO we believe in being accountable to our clients. Before we begin work, we will send an invoice with the services you pay for. After we receive payment, we will work on your project. At the end of the month we will send you a report showing you the work we have done for you. If you’re happy with what we’ve done, keep working with us. If you’re not happy, stop working with us. (Needless to say, we think you’ll be happy.)